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Companies already signed up to the Campaign include:


Today digitalization is happening in all industries, it is a massive opportunity for increased productivity, innovation and youth employment.

However, young people are lacking the digital skills companies are looking for. The private sector needs to team up with the public sector immediately to fill this skill gap. SAP is already driving education programs in more than 35 countries and we are looking forward to working closely with even more partners to solve one of the greatest challenges of our time for sustainable growth and better living.

Jim Hagemann Snabe, Co-CEO SAP AG and Co-Chair of the Business Backs Education campaign

The most important resource for any business in any sector anywhere in the world is our human talent. And the best investment in that resource starts always with education.
The much-needed global campaign launched here today will encourage stronger ties between companies and education provision, improving access and the skills for the next generation, which in turn will enhance their employment prospects and economic competitiveness for the 21st century.

Majid Jafar, CEO of Crescent Petroleum and Co-Chair of the Business Backs Education campaign

The face of skills and education in the workplace is changing in the light of new ways of working, and the expectations of the new generation of workforce. Business has to respond. We are increasingly becoming more than an end user of education, and we must play an active role in shaping the debate and influencing what our employees of tomorrow are learning.

This is especially important in low-income and emerging economies where a growing number of our future global workforce reside. Here in the Middle East, the drive towards excellence and bridging the skills gap is gaining momentum; the speed of change from traditional forms of classroom pedagogy to new approaches such as integrating 21st century skills into core curricula and broadening the range of subjects on offer, is challenging the ability of most education sectors to keep up. Through initiatives such as our PwC Academy, which we operate in key emerging geographies, we are already playing a role in giving young people a competitive edge in the market place.

Hani Ashkar, Managing Partner – Middle East, PwC

I am proud to convey Honeywell Group’s endorsement of this noble initiative: Business Backs Education. Our endorsement is rooted in our firm belief that the relationship between business and education is symbiotic. Business performance is invariably at the peak when driven by people with the right kind of knowledge, skills and values.

Dr Oba Otudeko CFR, Chairman of Honeywell Group Nigeria

We recognise the importance that education plays in developing economies and our recent announcement of our plans to develop a retail academy with the Higher Colleges of Technology (HCT), will help advance careers in the rapidly expanding retail sector in the UAE.

By broadening access to education, Business Backs Education will encourage the private sector to explore innovative social investment models that will improve public education and give young people the knowledge, skills and confidence to contribute effectively to our fast growing diversified economy.

Iyad Malas, CEO – Holding at Majid Al Futtaim

In the fast-growing business of travel, tourism and hospitality, it is recognised that human resources is the biggest challenge facing management for the future, particularly in the Middle East region. It is a great tribute to the industry that so many vacancies exist for entry-level employees, however it is equally important to ensure that adequate education facilities are provided to enable young people throughout the region, and indeed across the world, to participate in the expansion of travel and tourism.

Jumeirah therefore fully supports the furtherance of education and indeed has been involved in this area for some years through its own Emirates Academy of Hospitality and Management which provides Bachelor of Science (Hons.) in International Hospitality Management and Master of Science in International Hospitality Management degrees; more than 350 students from 90 countries graduated since its establishment in 2001.

Gerald Lawless, CEO of Jumeirah Group

Quality Education for all in a spirit that is inclusive and equitable, has been a priority for the Confederation of Indian Industry (CII) and its member companies. CII through its committed national and regional committees ensures regular facilitation of engagements meant to scale the education standards for all across the nation. We are delighted to be a part of the UN’s global advocacy campaign, Business Backs Education

Chandrajit Banerjee, Director General of the 
Confederation of Indian Industry

We’ve seen in London over the last decade the huge value that businesses can bring to education, supporting initiatives like Teach First, apprenticeships, academies and free schools. We’re pleased to be hosting a summit in London this autumn to encourage more private sector partners to back education. In the long term this is just as much in their interest as it is for wider society

Munira Mirza, London’s Deputy Mayor for Education and Culture

News UK is proud to support the Business Backs Education campaign.

The importance of a quality education is hard to overstate to the individual and to society, and we believe that businesses have a responsibility to invest in their employees of tomorrow.

Our News Academy programme is fuelled by a desire to share our passion, knowledge and skills with the next generation who may work in our industry. It is vital that we attract talented young men and women from every part of society who can help secure a sustainable future for journalism.

Developing closer relationships between businesses and education can deliver huge benefits by empowering young people to aim high and aspire to achieve their full potential.

Mike Darcey, CEO, News UK

Education is the key to resolving so many issues around the world, whether breaking the cycle of poverty in developing countries or ensuring a young person can enter the business world regardless of their background.

Business has a big role to play in supporting the education sector, in helping to raise young people’s aspirations, build their confidence and skills and educate them about how to access opportunities. There are so many ways we can do this, starting from primary school age up to higher education. Financial help is important, but so too is volunteering the skills and experience of business professionals to support young people and the education sector broadly.

We fully support this campaign as we know from experience that businesses achieve more when they work together – like the legal profession has done through PRIME, which now has over 80 law firms signed up to providing high quality work experience for young people from non-privileged backgrounds.

David Morley, Senior Partner of Allen & Overy LLP